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Motor Trade Radio is a weekly podcast, powered by MOTORS, focused on the needs of today‚Äôs franchised and independent car dealerships, as well as suppliers and OEMs. Available to stream wherever you are, it presents a blend of industry headlines, interviews, expert opinion, top tips and entertainment wrapped up in a chat-show style platform. Join co-hosts Philip Nothard and Curtis Hutchinson for #AllTheChatterThatMatters

Dec 3, 2017

Philip Nothard of COX Automotive interviews Phil Morgan, Head of Phil discusses the reason for entering what is already a crowded market and with his background at Gocompare, shares the challenges of making it a success and a household name.  Phil shares how the relationship with Motonovo will work, whether the dealers will need to support Motonovo and which dealers, it is aimed at.  He also shares the launch strategy and hints at the jingle they have created, to try to top Gocompare for the most annoying jingle of all time.