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Motor Trade Radio

Motor Trade Radio is an internet-only radio show focussed around the needs of today’s franchised and independent car dealerships. Downloadable to iPhone / iPad (iOS), desktop and android devices, it brings a daily blend of expert opinion, industry news, top tips and entertainment wrapped up in a chat-show style platform. Each episode is just 20-30 minutes long, so busy dealers can even listen to it on their way to work.

Dec 3, 2017

Philip Nothard of COX Automotive interviews Phil Morgan, Head of Phil discusses the reason for entering what is already a crowded market and with his background at Gocompare, shares the challenges of making it a success and a household name.  Phil shares how the relationship with Motonovo will work, whether the dealers will need to support Motonovo and which dealers, it is aimed at.  He also shares the launch strategy and hints at the jingle they have created, to try to top Gocompare for the most annoying jingle of all time.