Dec 3, 2017
Philip Nothard of COX Automotive interviews Phil Morgan, Head of findandfundmycar.com. Phil discusses the reason for entering what is already a crowded market and with his background at Gocompare, shares the challenges of making it a success and a household name. Phil shares how the relationship with Motonovo will work, whether the dealers will need to support Motonovo and which dealers, it is aimed at. He also shares the launch strategy and hints at the jingle they have created, to try to top Gocompare for the most annoying jingle of all time.